Got this little postcard in the mail a few days ago.
They’re advertising their new weight loss classes. Seems like a good thing to do. I’ve got nothing against folks getting healthy. As a matter of fact, you should really put down that snack because it’s killing you!
Here’s my problem with advertising for weight loss. Don’t tell me I’m gonna have to eat all that junk featured on the front of your postcard. Besides, I’ve already tried grapefruit, and I’m 100% positive that I HATE IT!
That’s no way to sell weight loss. You gotta let people know that it’s gonna be easy, you’ll lose it magically in your sleep… with very little to no effort at all.
Don’t tell them they have to eat fruit and go to the hospital!!!
I’d be willing to bet a new fence that they don’t fill that classroom up. Furthermore, I bet they never mail that postcard again.
Stay Hungry,
Mike
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