I often get asked, “Why should I spend money when Google Analytics is Free“.
[Note To Google: I enjoy all the free Google stuff... especially the analytics. Dallas SEO wouldn't be the same without all that good data! ]
However, there are many things that your Free Google Analytics account will not do. What are they? I’m glad you asked!
Google Analytics Is Just A Reporting Tool
Sure, there are some nice PPC reporting features (i.e. keyword, creative copy, search vs. content network) you can integrate into your analytics reporting. No doubt about it. That’s what makes it such a bargain.