I often get asked, “Why should I spend money when Google Analytics is Free“.
[Note To Google: I enjoy all the free Google stuff... especially the analytics. Dallas SEO wouldn't be the same without all that good data! ]
However, there are many things that your Free Google Analytics account will not do. What are they? I’m glad you asked!
If you’re “really good” at interpreting your web data, you’ll have a major advantage over your competitors who are only “marginally good”.
I’m constantly studying reporting tools for the Dallas SEO website. I want to understand differences and advantages. While I won’t name names (okay, I’ll name just one name), I would like to point out some important things for you to consider when deciding what analytic tool you will use and how you will use it.