In this video, you’ll learn the (3) components of the Google PPC Quality Score. Here’s a quick breakdown, along with a few of my parenthetical notes, if you don’t have time to watch the entire video:
#1 Click Thru Rate (Biggest Component of Google PPC Quality Score)
Searchers vote with their clicks – letting Google know what PPC ads are best for their search query. User feedback has always been important to Google. How a user clicks (votes) is a key decision making determinant of Quality Score.
#2 Relevancy (Next Largest Component of Google PPC Quality Score)
More specifically, the relevancy of the keywords in the users search query as they relate to your Ad Copy – Google determines relevancy by determining how well your ads relate to keywords, and to make sure only useful ads are served to their users.
#3 Landing Page Quality (Final Component of Google PPC Quality Score)
If you need professional help running your Google PPC advertising, pick up the phone and call today!