Michael Fortin posted Claude Hopkins’ classic Scientific Advertising on his blog for everyone to read. Pick up a copy of this book or use the link above to read it online. It is a must-read if you’re spending money advertising online.
Scientific Advertising
Amazon Price: $8.95
Customer Review: I've always as more than 40 years professional in direct marketing and advertising cited Hopkins. This 2008 edition of his book from 1925 was the opportunity to meet "personally" the master.
It ...
My Life in Advertising and Scientific Advertising (Advertising Age Classics L...
Amazon Price: $10.17
Customer Review: There are two very valuable books here.
These books were first published over 80 years ago. But that does not in any way mean they are less important today than they were when first writ...