You’ve heard the saying, “Do what you love and you’ll never work a day in your life!”
I bought into that brain-washing philosophy a long time before I finally figured out I’ve been working awfully hard. I’m not talking about back-breaking work. I’m talking about sales. It’s true, ”Sales is the hardest easy work you could ever do.”
In my last post about selling to the rich and affluent, I started out talking about my fear of approaching the wealthy because I grew up with my fair share of financial challenges.
My family wasn’t poverty poor, but I remember enough to tell you what government cheese tastes like.
Have you ever been under pressure?
I’m not talking about a little bit of pressure either…
I’m talking about full-blown, all up in your grill, down and dirty pressure. The kind of pressure where you’ve got to make the sale or they’re going to fire you, call your neighbors to repo your car, turn the electricity off in the middle of the day, shut down your cell phone, disconnect the internet and confiscate that lonely, last, expired, dusty can of tomato soup in your cupboard.
Nothing hurts like a toothache. It’s the non-stop throbbing that just drives you insane. I mean you can literally feel your heart beating in your jaw.
A long time ago before I ran Dallas SEO, in what seems like another life, I was a roofing salesman. I know – roofing has a reputation for being a slimy business. Have a hailstorm, hurricane or a tornado and all the roofers within 300 miles of your house will descend on your neighborhood like frogs in Egypt.