Got this little postcard in the mail a few days ago.

They’re advertising their new weight loss classes. Seems like a good thing to do. I’ve got nothing against folks getting healthy. As a matter of fact, you should really put down that snack because it’s killing you!

Here’s my problem with advertising for weight loss. Don’t tell me I’m gonna have to eat all that junk featured on the front of your postcard. Besides, I’ve already tried grapefruit, and I’m 100% positive that I HATE IT!

That’s no way to sell weight loss. You gotta let people know that it’s gonna be easy, you’ll lose it magically in your sleep… with very little to no effort at all.

Don’t tell them they have to eat fruit and go to the hospital!!!

I’d be willing to bet a new fence that they don’t fill that classroom up. Furthermore, I bet they never mail that postcard again.

Stay Hungry,
Mike

Dallas SEO and Pay Per Click Management

Weight Loss Postcard

I’ve always been a sucker for books that claim to meld psychology with advertising.

The sub-headline reached out and grabbed me while innocently perusing the marketing section at Barnes & Noble: “How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone”.

Don’t know anything about the author, Drew Eric Whitman, but I did recognize the name of the person endorsing the book on the front cover – Roger Dawson. I think he’s the guy who has all those tape collections that I never buy while at Half Price Books.

Here’s some quick bullet points from the back of the book:

- Sixty percent of people read only headlines.
- Captions under photos get 200 percent greater readership than non-headline copy.
- Ads with sale prices draw 20 percent more attention.
- Four-color ads are up to 45 percent more effective than black and white.

Dallas SEO and Pay Per Click Management

Cashvertising Book Review

Having two small children, I don’t get out to the movies very often

When I heard all the buzz about Heath Ledger and the new Batman movie, I just had to go. So, earlier this year I ponied up my $30 for a babysitter and plopped down another $30 for movie tickets and a few treats… not many movies are worth $60 to me!

The Dark Knight was probably one of the super-coolest Super Heroes movie I had ever seen… the first Spiderman was incredibly good too.

If you’ve got one of those High-Def, Surround-Sound, built-in paradise entertainment centers… you’ve got to be in line to pick up your copy of this Batman as soon as the doors open. If you’re not the type who likes to wait, you can pre-order now from Amazon.

Dallas SEO and Pay Per Click Management

Batman The Dark Knight on DVD/Blue-Ray Dec. 9th

Michael Fortin posted Claude Hopkins’ classic Scientific Advertising on his blog for everyone to read.

Claude Hopkins is the founder of measured advertising. If you want to wrap your mind around the ROI of advertising, start with this timeless book.

Pick up a copy of this book at your local bookstore or use the link above to read it online.

It is a must-read if you’re spending money advertising online.

Dallas SEO and Pay Per Click Management

How To Measure Advertising

If you’ve been looking for a new, professionally made WordPress theme, but haven’t been willing to part with your cash yet – take a look at this contest. I personally like the “Revolution Theme” for the Dallas SEO website.

Here are the rules:

So you want to win a Premium WordPress Theme? Join my simple contest and you might end up winning a Premium WordPress Theme for your blog. Here are the three simple steps to join this contest:

1. Make a short post about this contest and let your readers know about it. (In your post, choose the Premium WordPress Theme that you are most interested in.)
2. Link to this contest and link to my homepage.
3. Leave a comment on this post with a link to your entry post.

On 5 July 2008, I will randomly draw three winners (one for each Premium WordPress Theme). A post will be published on the same day to announce the winner. Winners will then have to contact me to claim their prize.

Link to premium wordpress theme contest details
Link to TheWeblogZone homepage

Dallas SEO and Pay Per Click Management

Win A Premium WordPress Theme For Your Blog