Got this little postcard in the mail a few days ago.
They’re advertising their new weight loss classes. Seems like a good thing to do. I’ve got nothing against folks getting healthy. As a matter of fact, you should really put down that snack because it’s killing you!
I’ve always been a sucker for books that claim to meld psychology with advertising.
The sub-headline reached out and grabbed me while innocently perusing the marketing section at Barnes & Noble: “How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone”.
Having two small children, I don’t get out to the movies very often 
When I heard all the buzz about Heath Ledger and the new Batman movie, I just had to go. So, earlier this year I ponied up my $30 for a babysitter and plopped down another $30 for movie tickets and a few treats… not many movies are worth $60 to me!
Michael Fortin posted Claude Hopkins’ classic Scientific Advertising on his blog for everyone to read.
Claude Hopkins is the founder of measured advertising. If you want to wrap your mind around the ROI of advertising, start with this timeless book.
Pick up a copy of this book at your local bookstore or use the link above to read it online.
If you’ve been looking for a new, professionally made WordPress theme, but haven’t been willing to part with your cash yet – take a look at this contest. I personally like the “Revolution Theme” for the Dallas SEO website.
Here are the rules: