SEO Dallas

Retired youth pastor figured out how to make money with search marketing. He got lucky on a few start-ups and now thousands trust him to spend millions.

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Entries Tagged as 'PPC'

Quality Score Google PPC

In this video, you’ll learn the (3) components of the Google PPC Quality Score. Here’s a quick breakdown, along with a few of my paranthetical notes, if you don’t have time to watch the entire video:

#1 Click Thru Rate (Biggest Component of Google PPC Quality Score)

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Tags: PPC

How To Measure Advertising

Michael Fortin posted Claude Hopkins’ classic Scientific Advertising on his blog for everyone to read. Pick up a copy of this book or use the link above to read it online. It is a must-read if you’re spending money advertising online.

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Tags: PPC

How To Sell To The Rich …Continued

In my last post about selling to the rich and affluent, I started out talking about my fear of approaching the wealthy because I grew up with my fair share of financial challenges.

My family wasn’t poverty poor, but I remember enough to tell you what government cheese tastes like.

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Tags: PPC · Selling

…but Google Analytics is FREE

I often get asked, “Why should I spend money when Google Analytics is Free“.

[Note To Google: I enjoy all the free Google stuff... especially the analytics. Dallas SEO wouldn't be the same without all that good data! ]

However, there are many things that your Free Google Analytics account will not do. What are they? I’m glad you asked!

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Tags: PPC