Hi there,

I would like to increase my ranking organically on major search engines for both REAL ESTATE, and OPEN HOUSES. If you type in almost any major city, such as SEATTLE REAL ESTATE in Google, trulia.com comes up within the top 2 results. I would like to see if there is something that I can do to emulate their results but also focus specially on OPEN HOUSES. I have redesigned my website to list major metropolitan real estate markets on my home page. I am also going to have multiple articles on my site and I would like to do something with them to assist me in ranking higher. I am not sure how to go about it.

Please let me know if you also do anything with google analytics. I would like to have an expert assist me with this service as well. I am also looking to purchase keywords but I want to make sure that I can quantitatively measure their effectiveness.

Please let me know the next step… should we jump on the line?

[Name & Company Removed]

Short Answer: Yes, we can help you rank higher for your real estate keywords and help you install, monitor and understand Google Analytics.

Long Answer: Sometimes the best strategy is to shoot for long-tail keywords that still drive traffic while building momentum to knock off the major players in your niche. Focus less on rankings and more on ROI.

What are the keywords you can target right now to start bringing in revenue?

One way to figure out what the low-hanging fruit is… install Google Analytics and see what keywords you’re already getting traction with. Then, it is just a matter of making some small tweaks to increase revenue from those keywords.

If you want to “start buying keywords”, you’ll absolutely need to have your tracking in place. Otherwise, you should be satisifed with whatever results you get from BRAND ADVERTISING… forget direct marketing… you have no way to track your results without your analytics package in place.

Let’s get on the phone and talk about it!

Peace,
Mike

Dallas SEO and Pay Per Click Management

Real Estate SEO Email

The site has been covering its fixed costs… but that is about it…. I had a poor experience with another SEO company a few years back and am reluctant to sign a fixed monthly contract for service… but would be willing to share significantly in the company profits with someone who is willing to commit to the business’ success through improved rankings.

Please advise if this is something you are willing to consider. The Revenue and profits are transparent, posted on the tools area of the site and are easy to audit for your potential profit sharing arrangement.

Thank you for your time… [Name & Phone Number]

Good Evening…. I have a few Window Blinds websites… one of them, [website url] hasn’t really taken off like we had planned. We have a few important key word phrases on page 5 of google… but really need some 1st page help…

1. It was important to me what the website felt like when I first arrived. Did it have a modern, progressive feel or did it look like a hacked FrontPage template. You’ve got to look professional if you want people to pull out their credit card.
2. I really like the drop down tool to give me an instant quote on my blinds. If you’re making people think too much (i.e. scanning through a long list of measurements in order to get their price), you’ll lose them. On the other hand, if you make them interact with you, they’ll stay around longer and possibly buy.
3. Shipping is a big thing. I’m looking for lots and lots of trust symbols. Do you use UPS, USPS, FedEx, DHL? Tell me how you’re going to get my order to me and tell me quickly. Don’t make me guess. I want to know when my order is going to arrive and how much it is going to cost me in the blink of an eye.

Peace,
Mike

Dallas SEO and Pay Per Click Management

I had a poor experience with another SEO company

Michael -

Thanks for your interest; we have a search marketing agency that we work very closely with. On your screen shot, we are 4th in organic and it looks like 5th on PPC. We actively monitor these programs- based on our strategy – and will pass your concern on to the agency, but we are happy with our current positioning.

This particular company got an email from me pointing out a few basic mistakes they were making with their paid search campaigns… Costly mistakes since they like to bid on expensive keywords. I took a few screen shots and gave them the rough overview of what they were missing.

If you’re spending any significant amount of money advertising online, you’re either #1 doing it yourself, #2 having somebody you know do it for you or #3 have hired an agency. In all three scenarios, nobody is going to want to admit that they’re doing something wrong. However, the most likely candidate is #1. The owner/president/ceo are all concerned with the bottom line. Show them where they’re leaking money and you’ll at least get a response.

Basically, they’re saying, “Thanks for the input. We’re happy where we are at but I’ll make sure and point it out to our current agency.” In the immortal words of Jim Carrey, “So, you’re saying there’s a chance!”

Peace,
Mike
Dallas SEO

Dallas SEO and Pay Per Click Management

We’ll pass your concerns along to our agency