How To Measure Advertising

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Scientific Advertising by Claude HopkinsMichael Fortin posted Claude Hopkins’ classic Scientific Advertising on his blog for everyone to read.

Claude Hopkins is the founder of measured advertising. If you want to wrap your mind around the ROI of advertising, start with this timeless book.

Pick up a copy of this book at your local bookstore or use the link above to read it online.

It is a must-read if you’re spending money advertising online.

 

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